To maintain compliance, businesses should include various disclaimers depending on the nature of their products or services, as well as the jurisdiction in which they operate. Here are some common disclaimers to consider:

1. Terms and Conditions: Terms and conditions outline the rules and regulations users agree to when using a company’s products or services. Like a privacy policy, terms and conditions should be easily accessible on a website or app.

2. Copyright Notices: A copyright notice establishes a company’s ownership of intellectual property, such as text, images, and other content. It typically appears at the bottom of a webpage or in a document’s footer.

3. Earnings and Results Disclaimers: For businesses that provide financial advice, investment tips, or similar services, an earnings or results disclaimer is crucial. It informs users that past performance is not indicative of future results and that the company is not responsible for any financial losses.

4. Affiliate Disclaimers: If a business participates in affiliate marketing, it should disclose these relationships to comply with advertising guidelines. Affiliate disclaimers can be placed near the affiliate links or within the content where the links appear.

5. Medical and Health Disclaimers: For businesses offering health or wellness products, services, or advice, a medical disclaimer is necessary. It clarifies that the provided information is not intended as a substitute for professional medical advice, diagnosis, or treatment.

6. Legal and Professional Services Disclaimers: Companies providing legal, accounting, or other professional services should include disclaimers stating that the information provided is for general informational purposes only and not intended as professional advice.

7. Testimonial Disclaimers: If a business uses testimonials, it must provide disclaimers stating that the results are specific to the individual and may not be representative of all customers’ experiences.

8. SMS and Email Disclaimers: For businesses that send marketing communications via SMS or email, disclaimers are essential to inform recipients of their consent and provide a means to opt-out. All SMS
Campaigns MUST be registered to a business or sole prop.

9. Cookie Policy: If a website uses cookies, it should inform users and obtain their consent in accordance with local regulations.

It’s crucial to consult with legal counsel to ensure your business’s disclaimers are comprehensive and compliant with the specific laws and regulations governing your industry and jurisdiction.

Website Disclaimers

Form Disclaimer – “By submitting this form, you consent to receive SMS messages and/or emails from our company. To unsubscribe, follow the instructions provided in our communications. Msg & data rates may apply for SMS. Your information is secure and will not be sold to third parties.”

Text Disclaimer – “By receiving this message, you agree to our SMS communication terms. To opt out, reply “STOP”, at any time. Message and data rates may apply. Your information is secure and won’t be sold.”

Email Disclaimer – “This message, including any attachments, is intended solely for the use of the individual or entity to which it is addressed and may contain confidential and/or privileged information. If you are not the intended recipient, please delete this email immediately and notify the sender. Any unauthorized review, use, disclosure, or distribution of this email or its contents is strictly prohibited. The views and opinions expressed in this email are those of the sender and do not necessarily reflect the views and opinions of the organization they represent. While we make every effort to ensure that our emails are free from viruses, malware, and other malicious software, we cannot guarantee their security. Therefore, we advise you to take appropriate precautions before opening any attachments or links contained in this email. We assume no liability for any loss or damage arising from the use of this email or its contents. If you have any questions or concerns, please contact the sender or your IT department.”

Legal and Regulatory

Earnings and Results Disclaimer – “The financial information, strategies, and projections provided on our website, products, or services are intended for educational and informational purposes only. Past performance is not indicative of future results, and individual success may vary. We cannot guarantee that you will achieve similar outcomes or results by following the information, advice, or strategies shared on our platform. We are not responsible for any financial decisions or actions you take based on the information provided. It is your responsibility to conduct your own research and consult with a qualified financial professional before making any investment or financial decisions. Our company disclaims any liability for losses or damages that may arise directly or indirectly from the use or reliance on the information provided. By using our website, products, or services, you agree to assume all risks associated with such use and to release our company, its affiliates, and partners from any claims, damages, or liabilities that may arise from your financial decisions.”

Testimonial Disclaimer – “The testimonials presented on our website, products, or services reflect the individual experiences of our customers and are provided for illustrative purposes only. They are not intended to guarantee, promise, or represent that all customers will achieve the same or similar results. Individual results and experiences may vary, and the outcomes mentioned in the testimonials should not be considered typical or standard. Our company does not verify the accuracy or authenticity of the testimonials, and they should be viewed as subjective opinions provided voluntarily by our customers. We cannot assure that every customer will have a similar experience or achieve the same level of satisfaction. By using our website, products, or services, you acknowledge and agree that our company is not responsible for any decisions or actions you take based on the testimonials provided.”

Affiliate Disclaimer – “Some of the links on this website, in our content, or within our promotional materials may be affiliate links, which means that our company may earn a commission if you make a purchase or sign up for a service through these links, at no additional cost to you. We recommend and promote only those products or services that we genuinely believe in and have personally reviewed, tested, or experienced. Our participation in affiliate programs is designed to support the ongoing maintenance and development of our website, content, and services. While we may receive financial compensation through your engagement with these affiliate links, please note that our opinions, recommendations, and reviews remain unbiased and objective. By using our website, products, or services, you acknowledge and agree that our company is not responsible for any decisions or actions you take based on the information provided. It is your responsibility to conduct your own research and consult with a qualified professional before making any investment or purchasing decisions.”

Digital Marketing Disclaimers

Facebook Disclaimer – “This website, its content, and the products or services offered herein are not affiliated with, sponsored by, endorsed, or associated with Facebook, Inc. in any way. Facebook® is a registered trademark of Facebook, Inc. The views and opinions expressed on this website and in any promotional materials are those of the individual authors and creators and do not necessarily reflect the official policy or position of Facebook, Inc. By engaging with our content or participating in our promotions, you agree that our company is solely responsible for any claims, damages, or liabilities that may arise from your use or reliance on the information provided. Furthermore, you acknowledge that we do not represent or warrant that the content or materials provided are accurate, complete, or suitable for your particular needs or circumstances.”

Google Disclaimer – “This website, its content, and the products or services offered herein are not affiliated with, sponsored by, endorsed, or associated with Google LLC or its affiliates in any way. Google® is a registered trademark of Google LLC. The views and opinions expressed on this website and in any promotional materials are those of the individual authors and creators and do not necessarily reflect the official policy or position of Google LLC or its affiliates. By engaging with our content or participating in our promotions, you agree that our company is solely responsible for any claims, damages, or liabilities that may arise from your use or reliance on the information provided. Furthermore, you acknowledge that we do not represent or warrant that the content or materials provided are accurate, complete, or suitable for your particular needs or circumstances.”

LinkedIn Disclaimer – “This website, its content, and the products or services offered herein are not affiliated with, sponsored by, endorsed, or associated with LinkedIn Corporation or its affiliates in any way. LinkedIn® is a registered trademark of LinkedIn Corporation. The views and opinions expressed on this website and in any promotional materials are those of the individual authors and creators and do not necessarily reflect the official policy or position of LinkedIn Corporation or its affiliates. By engaging with our content or participating in our promotions, you agree that our company is solely responsible for any claims, damages, or liabilities that may arise from your use or reliance on the information provided. Furthermore, you acknowledge that we do not represent or warrant that the content or materials provided are accurate, complete, or suitable for your particular needs or circumstances.”

The content provided in this document is for informational purposes only and should not be considered professional or legal advice. We strongly recommend that each business consults with a qualified lawyer to ensure compliance with the specific laws and regulations applicable to their unique circumstances. By using the information provided in this document, you acknowledge and agree that we are not responsible for any decisions, actions, or consequences resulting from your reliance on this information. It is your responsibility to seek appropriate legal counsel tailored to your business’s specific needs and situation.